This is what Massimo Zanatta, director of the School of Design at Istituto Marangoni in Milan, said. We met him on the occasion of “Under the light”, the Graduation Show of the School of Fashion and School of Design of Milan, presenting the 9 most innovative projects of the students of Product, Interior and Visual Design and 10 collections created by ten students of the Fashion Design Collection course, as well as a special exhibition with the works of other young and talented designers who graduated from the school.
“The School of Design at Istituto Marangoni Milano, explained Massimo Zanatta, welcomes many students from different parts of the world every year. In addition to the Italian offices (Milan and Florence), Istituto Marangoni has several international offices (Paris, London, two in Shanghai, Shenzhen, Mumbai, Miami), which operate with the same quality and excellence of the Italian offices, to export the “Italian spirit” in the world.
Currently, Istituto Marangoni welcomes more than 4,000 students; of these, 36% are in Europe, 38% in Asia (32% China Mainland, 6% Asia Pacific), and the remaining ones in the rest of the world. The challenge undertaken by Istituto Marangoni is to expand knowledge, to extend it to create culture in its broadest meaning, the culture of the “Made in Italy”. It is no longer a matter, therefore, of one or more specific disciplines, but of a set of disciplines and themes that, put together, lead to a deepening of the knowledge of the many aspects which concur to create what “Made in Italy” really is. In addition to the subjects of study, Istituto Marangoni always tries to employ Italian teachers, whenever possible, to recreate the perfect “Italian Lifestyle” even in foreign locations.
Thanks to this openness to the world, and thanks to the in-depth analysis of the specific themes of the sector, interior and product design become multidisciplinary, expressions of a “cross contamination”, both of disciplines and cultures, which today permeates the world of design, increasingly hybrid and transversal, in its intersection of material and immaterial.
The School of Design Projects
For the Graduation Show 2018, the design projects were displayed on three large screens, to underline the close link between material and immaterial in design, which today is reflected in the increasing popularity of home automation and the Internet of things.
For the Product Design course, the projects selected were Pump Table, by Margherita Sala, the customisable furnishing system with an electronic device, Orbit, by Arthur Roth Le Gentil, and the modular system of transportable furniture, Saudade, by Rafaela Vieira.
For the Visual Design course, Viusic, a project of visual identity for a CD of traditional Chinese music, by Yuetong Shi; Beyond The Folds, an app for a healthy Hawaiian fast-food restaurant, by Raushaniya Urmanshina; Sustainable Living, an environmental advertising campaign for the city of Milan, by Jiayi Wang.
The most innovative projects of the Interior Design course perfectly express this interconnection between different disciplines, thanks to the contamination between interior design and fashion. These are projects to redesign the headquarters of three of the most representative Italian fashion brands: Antonio Marras, Miu Miu and Versace. The three students, Belen Arocena (Miu Miu), Natali Vorotnykova (Antonio Marras) and Sharon Foglietta (Versace), have deepened the link between the brand’s philosophy and the interior architecture housing it, thus arriving at three spaces very different in style and design philosophy, connected to the self-representation that the brands themselves have given over the years, thus showing how interior design can also be the expression of a brand’s aesthetics.
The three projects express a vision of the built space that springs from the ideal moodboard of the three brands. The Néos, by Sharon Foglietta, reconverts the Manzoni theatre into a futuristic disco for Versace; Boundless Circle, by Natali Vorotnykova, is also a project to convert the Manzoni theatre, but with classical and very dramatic setting for Antonio Marras; Before it’s Gone, by Belen Arocena, designs the conversion of the Arti Theatre into an architectural space dominated by the Millennial Pink, for Miu Miu. A further invitation to create cross-contamination between disciplines, to express the made in Italy in a project which embraces dressed space and lived space, in a continuous and ideal development.
Info: Istituto Marangoni.com